Programme 2

Our second programme saw Agent Academy’s remarkable young people co-create an innovative social marketing campaign, on behalf of Liverpool CCG and Healthy Liverpool. The objective of the campaign was to educate people on the issue of young people’s mental health and the damage caused by online bullying.

During their time our students researched the current market landscape, took learning from other campaigns, engaged with a number of schools and their students, developed a striking brand identity and established engaging communication tools for the campaign.

Again, we were fortunate to work alongside some amazing speakers who talked to and inspired our young people. This time, key speakers included; Dave Pichilingi (Sound City), Carl Wood (Trinity Mirror), Robin Ireland (Health Equalities Group) and Anne Pennington (Knowsley Council).

We visited some great organisations across the 12-week programme and gained a real insight to businesses such as; Juice FM, Santander, FACT and Shop Direct. We also had the pleasure of embarking on a tour of Liverpool with historian and academic, Ken Pye, on which we discovered the rise, fall and renaissance of Liverpool.

We would like to thank all the people and organisations who supported this programme.

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