For the most part, it is often difficult to find an opening sentence that is eye-catchy; a sentence that is simple but yet ingenious and powerful. I was not sure what to write about in this blog because we have covered so much content over the past seven weeks and every week is different yet challenging and exciting at the same time.
Fortunately for me, my blog coincided with International Women’s Day (IWD) giving me something to focus on.
International Women’s Day is very special to me because it is a day of celebration; a celebration of the achievements and successes of the women in the world. As well as that, it is also a day of raising awareness and educating the world regarding women’s inequality. Writing this blog on IWD has allowed me to reflect on the underrepresentation and inequality of women within the digital and creative industry.
Prior to joining the programme, I had little knowledge about the creative industry and the underrepresentation of women within the industry and during the programme, we have had a mixture of brilliant guest speakers both male and female. Each speaker gave us something authentic, insightful and they truly helped shape our understanding of the creative industry. As a result of this, I overlooked the underrepresentation of women within the creative industry and assumed there was equality and that there was little to no gender bias in this industry. This pleased me until I started to research the industry and discovered that inequalities existed throughout.
For instance, according to the Department for Culture, Media, and Sport (DCMS) most recent data on the creative industries more women study creative arts at university but only a few go on to work in the creative industry after graduating. Furthermore, from 2016-2017, it was reported that 43.1 per cent of female creative arts graduates were in employment six months after graduating, compared with 49.8 per cent of their male counterparts. Also, only 11 per cent of creative directors are women. Although female representation within the creative industry has gradually increased. Nonetheless, it is still a male-dominated industry.
Agent Academy has given me an opportunity that is hard to come by especially because I had no prior experience in the creative industry. Having diverse, successful, leading female experts speak to us about the creative industry has been truly inspiring especially listening to how they got a start in the creative industry. With more programmes like Agent Academy, I do believe female representation and leadership within the creative industry will increase even more. Only when we identify and understand the reasons for the lack of female representation within the creative industry can we effectively tackle the inequality that exists within it.
Therefore, having visible, diverse female role models will no doubt improve representation and effectively tackle existing inequality in the creative industry. I feel inspired and ready to challenge myself to be one of those women coming through. #ChooseToChallenge.