Like many graphic design graduates, after graduating I felt as if I was thrown into the deep end in hopes of being able to succeed in a field that I’d spent 3 years preparing for. I soon came to realise that the 3 years at university had taught me how to create work to a professional standard, however it hadn’t taught me how to land a job or internship.
Week 6 at Agent Academy was all about the creative aspect of our challenge, something I’d been looking forward to since getting the itinerary in week 1. The week kicked off with a visit to Uniform, on Bold Street, to talk with Michelle (operations manager) about what Uniform is all about. We were also given a task by Erika (creative strategist), in which we had to come up with ideas for a radio that could be used by the elderly. As one of two designers in the group, I initially thought that my ideas would be some of the strongest but I was pleasantly surprised to see that all of Academy 6 had come up with some brilliant ideas too.
In Uniform, it’s not just the designers that take part in the initial ideas generation but the whole studio. Doing this helps them to see the brief from different perspectives, which is something that can better their process afterwards. Something which was great to see from uniform was their ambition to create innovations off their own back, which made me realise that I could apply this method towards the use of the free time that I have since finishing university.
We also had a talk with Steve from Unlimited Brands, about how brands have changed since the 20th century. Being a designer, I’ve always thought that a brand was just about the company’s image (e.g. logo, colours and typeface), but Steve’s talk described a brand as not only the image the company wants the audience to perceive but also their offers, capabilities and culture.
Wednesday started with a session with Phil from Mocha, learning about the power of video on social media which can help create a sense of engagement with stakeholders. The talk was an invaluable experience, as we discussed how we could implement video to the brief that we’ve been tasked to do.
If you’re a designer, like myself, who doesn’t know what field of design you want to get into (as there a loads of options) I recommend applying to Agent Academy. The amount of experience and time given by industry experts, about how you can fit into the creative sector even if you classify yourself as a niche artist or as someone who wants to change their career, is invaluable! As designers, we’re normally handed the brief that the marketing and strategy team have extracted from the client. Throughout the Agent Academy programme, you’re involved in every step, from meeting with the client to delivering the final product back at the end. Throughout these 6 weeks I’ve not felt constraint as a designer but instead I’ve felt more of team player, which has helped me develop my networking skills and self-confidence.